NEXXUS® and Lindsay Lohan Team Up for a "Twinspired" Hair Throwback in "The Style Swap" Campaign
Seated at her vanity, Lindsay navigates ... style speaks to her most today. Viewers will get to follow along as she creates looks that bring them back in time and spotlight three products from the 11-piece Styling Line. · In the first look, Lindsay is seen donning big, beachy waves with mega volume, thanks to the NEXXUS XXL Volume Medium Hold Hairspray... Seated at her vanity, Lindsay navigates different style options that reflect each character and deliberates which "twinspired" style speaks to her most today. Viewers will get to follow along as she creates looks that bring them back in time and spotlight three products from the 11-piece Styling Line. · In the first look, Lindsay is seen donning big, beachy waves with mega volume, thanks to the NEXXUS XXL Volume Medium Hold Hairspray.Whether she's revisiting iconic roles or debuting a fresh look on the red carpet, her hair allows her to easily transition between different looks, reflecting both her past transformations and her ever-evolving personal style. Beyond her beauty, Lindsay's influence in the industry is undeniable.Crafted to cater to every styling aspiration, elevating any look — from full-glam transformations to more subtle styles — has never been easier. "It's been incredible partnering with Lindsay to bring this concept to life," said Jessica Grigoriou, Head of Beauty Marketing and Hair Care, Unilever NA.Lindsay Lohan teams up with Nexxus® to showcase versatile hair transformations in 'The Style Swap' campaign.